{"id":20525,"date":"2025-10-24T09:55:44","date_gmt":"2025-10-24T13:55:44","guid":{"rendered":"https:\/\/sosv.com\/?p=20525"},"modified":"2025-10-24T09:56:07","modified_gmt":"2025-10-24T13:56:07","slug":"po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution","status":"publish","type":"post","link":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/","title":{"rendered":"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019"},"content":{"rendered":"\n<p>\u201cSome startups pitch us, and it\u2019s a terrible pitch, but I don\u2019t just ignore those people,\u201d says Po Bronson, general partner at SOSV. \u201cI have to listen, hunt among the crumbs, and find founders no one\u2019s going to invest in, but who are actually doing something amazing.\u201d<\/p>\n\n\n\n<p>In a new <em>AgFunderNews<\/em> interview, Po shares how great companies are still getting funded (despite the market downturn) and why \u201cVC is the most expensive capital in the world.\u201d He urges founders to look beyond venture to private wealth, corporates, and governments as the next wave of smart capital.<\/p>\n\n\n\n<p>Po also digs into low-capex biomanufacturing, AI in agrifood, and how corporates and governments will play a growing role in shaping deep tech innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSome startups pitch us, and it\u2019s a terrible pitch, but I don\u2019t just ignore those people,\u201d says Po Bronson, general partner at SOSV. \u201cI have to listen, hunt among the crumbs, and find founders no one\u2019s going to invest in, but who are actually doing something amazing.\u201d In a new AgFunderNews interview, Po shares how [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"tx_company":[],"tx_category":[1083,2390,1145,1119],"tx_trend":[],"tx_program":[1048],"posts_type":[17],"class_list":["post-20525","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tx_category-agtech","tx_category-biomanufacturing","tx_category-consumer-bio","tx_category-industrial-bio","tx_program-indiebio","posts_type-press"],"acf":{"founder_names":"","founder_positions":"","founder_companies":"","founder_spotlight_image":"","publisher":"AgFunderNews","author":"","article_url":"https:\/\/agfundernews.com\/po-bronson-on-surviving-the-agrifoodtech-venture-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution","portal_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019 - SOSV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019\" \/>\n<meta property=\"og:description\" content=\"\u201cSome startups pitch us, and it\u2019s a terrible pitch, but I don\u2019t just ignore those people,\u201d says Po Bronson, general partner at SOSV. \u201cI have to listen, hunt among the crumbs, and find founders no one\u2019s going to invest in, but who are actually doing something amazing.\u201d In a new AgFunderNews interview, Po shares how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/\" \/>\n<meta property=\"og:site_name\" content=\"SOSV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOSVvc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T13:55:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T13:56:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sosv.com\/wp-content\/uploads\/2024\/12\/1200x627-social-media-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kira Colburn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sosv\" \/>\n<meta name=\"twitter:site\" content=\"@sosv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kira Colburn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/\",\"url\":\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/\",\"name\":\"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019 - SOSV\",\"isPartOf\":{\"@id\":\"https:\/\/sosv.com\/#website\"},\"datePublished\":\"2025-10-24T13:55:44+00:00\",\"dateModified\":\"2025-10-24T13:56:07+00:00\",\"author\":{\"@id\":\"https:\/\/sosv.com\/#\/schema\/person\/7e75a18fb382f9524c11bd5e8920d248\"},\"breadcrumb\":{\"@id\":\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sosv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sosv.com\/#website\",\"url\":\"https:\/\/sosv.com\/\",\"name\":\"SOSV\",\"description\":\"Deep Tech for Human and Planetary Health\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sosv.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sosv.com\/#\/schema\/person\/7e75a18fb382f9524c11bd5e8920d248\",\"name\":\"Kira Colburn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sosv.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sosv.com\/wp-content\/uploads\/2025\/03\/kira-colburn-profile-photo.jpg\",\"contentUrl\":\"https:\/\/sosv.com\/wp-content\/uploads\/2025\/03\/kira-colburn-profile-photo.jpg\",\"caption\":\"Kira Colburn\"},\"url\":\"https:\/\/sosv.com\/author\/kira\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019 - SOSV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/","og_locale":"en_US","og_type":"article","og_title":"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019","og_description":"\u201cSome startups pitch us, and it\u2019s a terrible pitch, but I don\u2019t just ignore those people,\u201d says Po Bronson, general partner at SOSV. \u201cI have to listen, hunt among the crumbs, and find founders no one\u2019s going to invest in, but who are actually doing something amazing.\u201d In a new AgFunderNews interview, Po shares how [&hellip;]","og_url":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/","og_site_name":"SOSV","article_publisher":"https:\/\/www.facebook.com\/SOSVvc\/","article_published_time":"2025-10-24T13:55:44+00:00","article_modified_time":"2025-10-24T13:56:07+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/sosv.com\/wp-content\/uploads\/2024\/12\/1200x627-social-media-2024.jpg","type":"image\/jpeg"}],"author":"Kira Colburn","twitter_card":"summary_large_image","twitter_creator":"@sosv","twitter_site":"@sosv","twitter_misc":{"Written by":"Kira Colburn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/","url":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/","name":"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019 - SOSV","isPartOf":{"@id":"https:\/\/sosv.com\/#website"},"datePublished":"2025-10-24T13:55:44+00:00","dateModified":"2025-10-24T13:56:07+00:00","author":{"@id":"https:\/\/sosv.com\/#\/schema\/person\/7e75a18fb382f9524c11bd5e8920d248"},"breadcrumb":{"@id":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sosv.com\/po-bronson-on-surviving-the-agrifoodtech-vc-downturn-non-rigorous-thinking-and-weapons-of-mass-dilution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sosv.com\/"},{"@type":"ListItem","position":2,"name":"Po Bronson on Surviving the Agrifoodtech VC Downturn, \u2018Non-Rigorous Thinking,\u2019 and \u2018Weapons of Mass Dilution\u2019"}]},{"@type":"WebSite","@id":"https:\/\/sosv.com\/#website","url":"https:\/\/sosv.com\/","name":"SOSV","description":"Deep Tech for Human and Planetary Health","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sosv.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sosv.com\/#\/schema\/person\/7e75a18fb382f9524c11bd5e8920d248","name":"Kira Colburn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sosv.com\/#\/schema\/person\/image\/","url":"https:\/\/sosv.com\/wp-content\/uploads\/2025\/03\/kira-colburn-profile-photo.jpg","contentUrl":"https:\/\/sosv.com\/wp-content\/uploads\/2025\/03\/kira-colburn-profile-photo.jpg","caption":"Kira Colburn"},"url":"https:\/\/sosv.com\/author\/kira\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Kira Colburn","author_link":"https:\/\/sosv.com\/author\/kira\/"},"_links":{"self":[{"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/posts\/20525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/comments?post=20525"}],"version-history":[{"count":0,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/posts\/20525\/revisions"}],"wp:attachment":[{"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/media?parent=20525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/categories?post=20525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/tags?post=20525"},{"taxonomy":"tx_company","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/tx_company?post=20525"},{"taxonomy":"tx_category","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/tx_category?post=20525"},{"taxonomy":"tx_trend","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/tx_trend?post=20525"},{"taxonomy":"tx_program","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/tx_program?post=20525"},{"taxonomy":"posts_type","embeddable":true,"href":"https:\/\/sosv.com\/wp-json\/wp\/v2\/posts_type?post=20525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}