{"id":19869,"date":"2025-08-01T13:04:47","date_gmt":"2025-08-01T17:04:47","guid":{"rendered":"https:\/\/sosv.com\/?p=19869"},"modified":"2025-09-09T17:20:16","modified_gmt":"2025-09-09T21:20:16","slug":"the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig","status":"publish","type":"post","link":"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/","title":{"rendered":"The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig"},"content":{"rendered":"\n<p>Most of us have heard the advice: <em>\u201ccalories in = calories out.\u201d<\/em> But according to <a href=\"https:\/\/robertlustig.com\/\">Dr. Robert Lustig<\/a>, one of the world\u2019s leading voices on metabolic health, that\u2019s not just wrong, it\u2019s killing us.<\/p>\n\n\n\n<p>In our recent <strong><a href=\"https:\/\/www.linkedin.com\/events\/bittertruths-sweetlies-themetab7343637034575511553\/\">Deep Tech Live<\/a><\/strong>, Dr. Lustig sat down with SOSV\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/mohansiyer\/\">Mohan Iyer<\/a> to unpack the myths and realities of metabolic disease. Here&#8217;s some of his most eye opening facts: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not all calories are equal. Fiber, protein, fats, and sugars affect our bodies in profoundly different ways.<\/li>\n\n\n\n<li>Only ~10\u201315% of foods in an average grocery store today actually qualify as \u201cgood food\u201d by his standards of metabolic health.<\/li>\n\n\n\n<li>The real roadmap to health? Protect the liver. Feed the gut. Support the brain. And any food that does none of the three = poison.<\/li>\n<\/ul>\n\n\n\n<p>Where does all the confusion come from? It comes from Big Food (which sells addictive, sugar\u2011loaded products) and its accomplice, Big Pharma (which offers GLP\u20111s that treat symptoms, instead of the root cause). The result is a system that profits, while chronic metabolic disease which drives enormous healthcare costs.<\/p>\n\n\n\n<p>Dr. Lustig goes on to share his thoughts on the systemic policy changes needed to make metabolic health widely possible, practical advice on what (and what not) to buy at the grocery store, and how companies can rebuild their food portfolios around true metabolic health.<\/p>\n\n\n\n<p>Watch the full conversation: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bitter Truths &amp; Sweet Lies: The Metabolic Minefield with Dr. Robert Lustig\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ESaDQhL1Hvw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Most of us have heard the advice: \u201ccalories in = calories out.\u201d But according to Dr. Robert Lustig, one of the world\u2019s leading voices on metabolic health, that\u2019s not just wrong, it\u2019s killing us. In our recent Deep Tech Live, Dr. Lustig sat down with SOSV\u2019s Mohan Iyer to unpack the myths and realities of [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"tx_company":[],"tx_category":[1083,1079,1051,1082],"tx_trend":[2493],"tx_program":[1048],"posts_type":[2377],"class_list":["post-19869","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tx_category-agtech","tx_category-food-software","tx_category-food-supply-chain-solutions","tx_category-future-food","tx_trend-deep-tech-100","tx_program-indiebio","posts_type-event"],"acf":{"founder_names":"","founder_positions":"","founder_companies":"","founder_spotlight_image":"","publisher":"","author":"","article_url":"","portal_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig - SOSV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig\" \/>\n<meta property=\"og:description\" content=\"Most of us have heard the advice: \u201ccalories in = calories out.\u201d But according to Dr. Robert Lustig, one of the world\u2019s leading voices on metabolic health, that\u2019s not just wrong, it\u2019s killing us. In our recent Deep Tech Live, Dr. Lustig sat down with SOSV\u2019s Mohan Iyer to unpack the myths and realities of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/\" \/>\n<meta property=\"og:site_name\" content=\"SOSV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOSVvc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T17:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T21:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sosv.com\/wp-content\/uploads\/2024\/12\/1200x627-social-media-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kira Colburn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sosv\" \/>\n<meta name=\"twitter:site\" content=\"@sosv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kira Colburn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/\",\"url\":\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/\",\"name\":\"The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig - SOSV\",\"isPartOf\":{\"@id\":\"https:\/\/sosv.com\/#website\"},\"datePublished\":\"2025-08-01T17:04:47+00:00\",\"dateModified\":\"2025-09-09T21:20:16+00:00\",\"author\":{\"@id\":\"https:\/\/sosv.com\/#\/schema\/person\/7e75a18fb382f9524c11bd5e8920d248\"},\"breadcrumb\":{\"@id\":\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sosv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sosv.com\/#website\",\"url\":\"https:\/\/sosv.com\/\",\"name\":\"SOSV\",\"description\":\"Deep Tech for Human and Planetary Health\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sosv.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sosv.com\/#\/schema\/person\/7e75a18fb382f9524c11bd5e8920d248\",\"name\":\"Kira Colburn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sosv.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sosv.com\/wp-content\/uploads\/2025\/03\/kira-colburn-profile-photo.jpg\",\"contentUrl\":\"https:\/\/sosv.com\/wp-content\/uploads\/2025\/03\/kira-colburn-profile-photo.jpg\",\"caption\":\"Kira Colburn\"},\"url\":\"https:\/\/sosv.com\/author\/kira\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig - SOSV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sosv.com\/the-metabolic-myths-that-are-killing-us-deep-tech-live-conversation-with-dr-lustig\/","og_locale":"en_US","og_type":"article","og_title":"The Metabolic Myths That Are Killing Us: Deep Tech Live Conversation with Dr. Lustig","og_description":"Most of us have heard the advice: \u201ccalories in = calories out.\u201d But according to Dr. Robert Lustig, one of the world\u2019s leading voices on metabolic health, that\u2019s not just wrong, it\u2019s killing us. 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